Ikea Has Launched A Mobile Shopping App To Reach In India Mobile Application Market
Rapid growth in the mobile ad industry due to the increasing adoption of mobile devices such as smartphones, tablets, and more is expected to foster the growth of the global mobile application market. According to Coherent Market Insights’ analysis, in 2016, the global mobile industry accounted for over US$ 100 billion in terms of expenditure and exceeding 50% of total digital ad expenditure. According to the same source, in 2014, mobile app ads accounted for over 30% of the total mobile advertising revenue. Moreover, expanding e-commerce industry due to penetration of internet and shifting consumer preferences for buying products on the online platform instead of local retail stores. Furthermore, key players are adopting various growth strategies to expand their business presence in the market. For instance, in April 2021, Turkish e-commerce platform Trendyol has received an additional $330 million investment from existing partner Alibaba in a capital increase. With this injection of ...