Ikea Has Launched A Mobile Shopping App To Reach In India Mobile Application Market


Rapid growth in the mobile ad industry due to the increasing adoption of mobile devices such as smartphones, tablets, and more is expected to foster the growth of the global mobile application market. According to Coherent Market Insights’ analysis, in 2016, the global mobile industry accounted for over US$ 100 billion in terms of expenditure and exceeding 50% of total digital ad expenditure. According to the same source, in 2014, mobile app ads accounted for over 30% of the total mobile advertising revenue. Moreover, expanding e-commerce industry due to penetration of internet and shifting consumer preferences for buying products on the online platform instead of local retail stores. Furthermore, key players are adopting various growth strategies to expand their business presence in the market. For instance, in April 2021, Turkish e-commerce platform Trendyol has received an additional $330 million investment from existing partner Alibaba in a capital increase. With this injection of capital, Alibaba now holds an 86.5% stake in the company.

In May 2021, Ikea has launched a mobile shopping application to expand its reach in India. The app will not only boost Ikea's online presence but it will give more individuals a chance to buy the company's products

The Asia Pacific is expected to hold a dominant position in the global mobile application market and this is accredited to the expanding e-commerce industry in the region. According to the India Brand Equity Foundation, the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. As of September 2020, the number of internet connections in India significantly increased to 776.45 million, driven by the ‘Digital India’ programme. Out of the total internet connections, ~61% of connections were in urban areas, of which 97% connections were wireless.

A mobile application, also known as a mobile application or just an application, is a web-based software application or program designed to execute on a mobile platform like a mobile phone, tablet, or wireless device. The term "mobile application" encompasses any type of software that is accessed through a mobile phone or tablet and that makes use of some sort of mobile network such as GPRS, CDMA, etc. Some types of mobile applications are based on the desktop version and run inside the personal computer. Other versions are downloaded as data from the internet and work on an embedded platform. Most mobile application development is done in developing software for touch screen mobile phones or tablets. In short, a mobile application is an application that operates via a mobile platform.

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