Coherent Market Oriented Blogs

The rising number of the working population with a busy lifestyle is creating demand for ready-to-eat food products such as frozen fruits is expected to foster the growth of frozen fruit market. Growth in economic and disposable income is expected to foster the growth of frozen fruits market . According to the World Bank, South Asia is anticipated to showcase robust economic growth in the coming years. The growth in the region is projected to incline from 7% in 2015 to 7.6% by 2017. The advent of modern retail formats, such as convenience stores, especially in Asian countries is increasing product visibility and easy accessibility to frozen fruits, to consumers which are estimated to augment the market growth of frozen fruits. According to our primary sources, China’s e-commerce retail sales are anticipated to reach up to US$ 1,500 Bn by 2018 as compared to US$ 670 Bn in 2015. Europe is expected to hold the dominant position in the global frozen fruit market and this is attributed to t...

The busy lifestyle of the consumers owing to demanding work cultures is primarily augmenting the market growth of frozen food. The rise in the urban population is also driving the growth of the  frozen food market . According to the United Nation, 55 percent of the world’s population i.e. 4.2 billion were residing in urban areas in 2018. By 2050, the urban population is projected to increase by 68 percent which will add another 2.5 billion to the world’s urban population driven by an overall population increase and by the upward shift in the percentage living in urban areas. In May 2017, Ajinomoto Co., Inc. launched eight varieties of frozen Japanese foods in collaboration with a major retailer to establish a sales channel in France. The purpose of this collaboration is to increase the penetration of the “AJINOMOTO brand” among French households In April 2020, Nestle SA has launched Life Cuisine, a new brand designed to “feed modern lifestyles. The lineup includes frozen bowls, egg...