Greenstone Announced A Supply Agreement With Roman For Branded Generics Market
Off-invoice discounts available on these generics are propelling the growth of the global branded generics market . For example, in developed countries such as the U.S., the demand for branded generic drugs is expected to be high, owing to higher discounts offered by players. The off-invoice discounts are approximately 30% in the U.S. as compared to 17% in the EU. Factor such as differentiation in color, taste, shape, preservatives, inactive ingredients, and packaging is projected to create high demand for branded generics. Moreover, key players are focussing on improving their share in the market and this will favor the growth of the market in the near future. For example, in January 2020, Endo International plc announced that one of its operating companies, Par Pharmaceutical, has begun shipping an authorized generic version of Allergan's Carafate (sucralfate) oral suspension 1gm/10 mL to the U.S. The Asia Pacific is expected to dominate the overall market in the near future and...