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Niantic Entered Into Partnership With Nintendo To Launch A Mobile Augmented Reality Game For Mobile Gaming Market

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The growing adoption of mobile devices owing to the increasing disposable income of consumers is driving the growth of the mobile gaming market. According to CMI’s analysis, in 2018, around 70% of consumers are smartphone users among the world’s population. These high-end mobile devices are majorly adopted by millennials for gaming applications, as these devices offer high picture, sound, and graphics quality. Moreover, increasing penetration of high-speed internet connectivity is also contributed to the growth of the market. The advent of advanced technologies such as VR/AR, haptic feedback devices, and others for enhancing user experience is creating lucrative growth opportunities for the mobile gaming market. Furthermore, the growing popularity of mobile versions of popular PC games such as FIFA, Call of Duty, GTA, Max Payne, and others is further projected to augment the growth of the market. For instance, the Pokemon Go mobile game developed by Niantic, Inc. gained high popularity...