Increasing Demand for Whey Protein Isolates Market to Fuel Revenue Growth Through 2026



Whey Protein Isolate Market: Overview

The whey protein isolate market is steadily increasing, and it is expected to increase at a significant rate throughout the projected period of 2018-2026. To begin with, whey protein isolate powder accounts for roughly 85 percent of global whey protein demand, which is distributed across many geographical places. In fact, demand for high-end whey protein is growing at the expense of demand for less refined whey products.

Market Outlook

In 2017, North America had a sizable part of the global whey protein market. This is due to rising health concerns in the region, which has resulted in an increase in demand for health supplements. According to the Government of Canada's Canadian Community Health Survey on Nutrition, 45.6 percent of adults aged one year and older in Canada used at least one nutritional supplement in 2015. In North America, the United States is a major contributor to the whey protein market's growth. In 2015, 68 percent of people in the United States take dietary supplements, according to the Council for Responsible Nutrition, a trade association for the dietary supplement and functional food sector. Furthermore, according to data supplied by the Council for Responsible Nutrition, 19 percent of adults in the United States drank sports nutrition and weight management products in 2014, rising to 25 percent in 2015. Protein was also the most popular sports nutrition and weight-loss product in the United States in 2015, according to the Council for Responsible Nutrition.
Whey Protein Isolate Market: Competitive Landscape

With several significant participants in the fray, the whey protein isolate industry is competitive. Some important growth tactics of keen companies in the whey protein isolate market include product improvement and the introduction of new goods.

Some key players in the whey protein isolates market are Hilmar Cheese Company, Arla Food Ingredients Group, Grande Cheese Company, Agropur Inc., Westland Milk Products, Fonterra Co-operative Group, AMCO Proteins, Prinova Group LLC, Glanbia Foods Inc., Leprino Foods, Davisco Foods International, Havero Hoogwegt B.V., Lactilas International, Carbery Group, and Milk Specialties Global.

Whey protein isolates Market Key Developments:

Leading companies in the global whey protein market are using a variety of strategies to maintain their dominance in the industry, including new product launches and collaborations.

In January 2015, Davisco, an Agropur Inc. business unit, announced an increase in production capacity as well as the expansion of the company's BioZate product line, a family of hydrolyzed whey protein that complements the company's existing whey protein product portfolio for food and nutrition applications.

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