Smokeless Products Market Is Growing with the Increasing Number of Cigarette Bans in Different Countries


Smokeless products contain tobacco or a mixture of tobacco that can be chewed, inhaled, or sucked. Dissolvable tobacco, Snus, snuff, and chewing tobacco are some of the different types of smokeless products that are available in the market. Their use involves sniffing, chewing, or placing the product between the gum and the lip or cheek. Smokeless products contain more than 3000 constituents. However, such products contain nicotine, thus are highly addictive. Now, consumers prefer to use smokeless tobacco products such as tobacco-free and nicotine-free tobacco pouches due to life-threatening effects of tobacco, such as cancer. This in turn is expected to boost the growth of the smokeless products market.

Smoking increases the risk of many types of cancer, including cancer of the lung, larynx (voice box), esophagus, mouth, throat, kidney, bladder, liver, pancreas, stomach, colon and rectum, and cervix, as well as acute myeloid leukemia. Moreover, pleasant taste, lower cost, convenient use, and lower risk to health as compared to smoking products has increased the demand for smokeless tobacco. For example, in October 2020, Bidi Vapor, LLC planned to launch the Bidi Nicotine Pouch to provide a premium smokeless nicotine experience to its users. The Pouch is made from a tobacco-free nicotine formulation and packed into an on-the-go pouch. This in turn is also expected to accelerate the smokeless products market growth.

Smokeless products include moist snuff (including snus), chewing tobacco, dry snuff, and loose leaf or scrap. Moreover, the tobacco industry has started using flavorings to promote smokeless tobacco products. The advent of flavored products has led to an increase in sales of smokeless tobacco. Thus, market players are focused on offering tobacco-free products in various flavors to expand their consumer base. For example, British American Tobacco offers tobacco-free nicotine pouches (smokeless products) in various flavors such as berry and mint. Thus, with the increasing demand for flavored products, the sales of smokeless products are also expected to increase worldwide, driving the smokeless products market growth.

Furthermore, the tobacco industry is spending a lot of money to promote smokeless products, which in turn is also expected to fuel the market growth. According to the Centers for Disease Control and Prevention (CDC), in 2018, tobacco companies spent around US$ 9.06 billion marketing cigarettes and smokeless tobacco. However, ban on smokeless products is expected to hamper the smokeless products market growth. For example, in October 2020, Ahmedabad (India) tackled the transmission of COVID-19 with the ban on smokeless tobacco products and spitting in public.

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