Growth in Sales of eSports Market to be Largely Driven by Rising Consumer Adoption


Esports also styled as e-sports are a type of video game sports competition. Competitors from different teams participate in the same game. There is a number of popular games, for which different teams face off such as Fortnite, Counter-Strike, League of Legends, Call of Duty, and others. Esports has gained significant popularity over the years, typically due to the rapid growth of the PC gaming sector. The popularity of esports has increased massively over the years. With the availability of special gaming computers and supporting devices, esports is likely to be gaining significant traction in the near future. With growing popularity, video gaming companies are focused on launching new attractive games, in order to expand their product portfolio and gain a competitive edge in the industry. Recently, in October 2020, An Esports launched its new range of Mid Tower Chassis ICE1-30 AG and ICE-120AG in India. Hence, such factors can augment growth of the esports market.

Another key factor governing the development of this market is rising live streaming of games. There are many live game streaming platforms such as Twitch, Hitbox, Azubu, and YouTube Gaming available that allow people to record themselves playing games to a live audience online. Growing popularity of these platforms has increased the adoption of esports and video games. Thus, such factors can potentially stimulate growth of the esports market. Recently, in May 2021, Lenovo launched new Legion Gaming PCs with new Intel Core processors and high-refresh monitors for enhanced esports experiences.

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