Sumeru Expanded Its Presence In The Frozen Meat Market With The Launch Of Disruptive Snacks

Increasing consumption of meat around the globe is a major factor driving the growth of the frozen meat market. According to the TheWorldCounts, the production of meat has doubled in the 30 years from 1988 to 2018 and increased four-fold since the mid-1960s. And production is expected to continue to grow. By 2050, global meat consumption is projected to reach between 460 million and a staggering 570 million tons. Expanding the distribution channel of frozen meat which includes hypermarkets, supermarkets, online, and convenience stores are also uplifting the growth of the market. Rapid urbanization is another major factor fostering the growth of the frozen meat market. According to the United Nation, in 2018, 55% of the world's population lives in urban areas, a proportion that is expected to increase to 68% by 2050.

Major players operating in the global frozen meat market include Kerry Group Plc., Associated British Foods Plc., BRF S.A., Verde Farms LLC, JBS S.A., Marfrig Global Foods S.A., Cargill Inc., Tyson Foods, Inc., Pilgrim’s Pride Corporation, and V H Group.

North America is expected to hold the dominant position in the global frozen meat market and this is attributed to the high demand for protein-rich food which is driving demand for meat products. Moreover, key players are focussing on product development in the region which is further anticipated to propel the growth of the market. For instance, in December 2020, Vejii Holdings Ltd., through its US-based subsidiary, Vejii Inc.("Vejii" or the "Company"), has announced the launch of its expanded product offering of vegan and plant-based products including perishable and frozen plant-based meat, seafood and dairy alternatives

  1. In October 2019, Sumeru expanded its presence with the launch of disruptive’ snacks. The frozen food market includes snacks, meat, poultry & seafood, and frozen fruits & vegetables, among others

  2. In April 2021, Linda McCartney’s expands its range of frozen food. The new product launch includes McCartney’s frozen ‘chicken’ roast, made from soy and rosemary, will be a freezer staple

Frozen meat is a very common food product that is enjoyed by many all over the world. A wide range of different types of food products can be preserved using this technique. There are various methods of freezing meat using various freezing equipment such as the vacuum sealer, refrigerator, or freezer to prevent spoilage and protect the meat. Freezing meat is a very simple technique using low temperatures. The meat is placed in a container having a small opening that allows the air to enter and create a low-pressure environment that freezing the meat. Freezing food in this manner maintains it from time to time until the time it's eaten.

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